Oct 31, 2017
Everyone’s background leads towards EXPERTISE, but really, that’s like saying everyone can throw a ball. Everyone can, but some are brilliant because of years of practice leading towards strength (distance) and accuracy, while others are just average at best.
Business owners and managers need to understand what online marketers are doing. They offer value through a Tripwire so that they trigger a need that you have. As long this meets your complete needs, that’s great – otherwise be cautious.
Then they try to blind you with value and huge apparent discounts, which is all smoke and mirrors to get you to buy now because it’s GREAT value or it’s CHEAP. In fact, I spent $15K on one Expert in Australia that’s an INDUSTRY leader that dumped me straight after the seminar. He’s still suckering people today and they LOVE him. For me he’s a charlatan. I invested about $100K after my time with him because he imprinted a blueprint that led me towards wasting every dollar. What I learnt was, be careful – know what their end game is. They are slick, but ask the question – what do I like (when I buy) if I was one of their top 5%-10% of customers. Are they solving your problems or are you solving theirs?
So as business owner, you need to work out if the value of the tripwire is the best value for you? Or can they truly solve your problems, making it worthwhile investing more in the solution?What complicates this further is as a business owner you only have so much time: We are @#&% TIME POOR.
Will this solution be able to be integrated into your business and will the outcome be worth the time and effort? At the moment you have a 1,000,001 experts out there chasing you with small ideas and scopes of benefit delivering little real help.
With experience as business owner, tech start-up founder, finance manager and Government business advisor of 25 years, although I can’t say that I have see it all, I’ve seen sooo much crap it begs belief. Look for the contrarian suppliers/marketers, they’ll be flying against the wind because they know a storm’s coming.
Stop following the fricken herd just because it makes you feel safe, it doesn’t mean that’s where you want to be!
By John Mackenzie – Founder & CEO of Staff Leverage, NT Digital and JohnMac Digital emotional
Hello There, I’m John Mackenzie! CEO at Staff Leverage. An Australian visionary committed to change businesses all over the world.
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