Why is business marketing like politics?

Oct 31, 2017

marketing like politics

Overall the business community isn’t listening to their customers, just like politicians don’t listen to voters.


Well, there is a revolution coming. The politicians are just about to see it – people have had enough of the BS and just want real people that say it as it is.

Business, on the other hand, hasn’t kept up with the Jones. Your customers are all online consuming content and you’re not there and you wonder why business has just gotten tougher!

To be quite honest, if you’re not going to change and catch up with Modern marketing Techniques, save yourself the heartache and get out now.

Thruths: Australian online Shopping will grow by 9.4% per annum to $26B by 2021, while at the same time Global Online Shopping will reach $6 Trillion dollars.

Are you getting a fair share of the pie?

Well, as a Business Advisor and Corporate Finance Manager for the last 25 years and after assessing and delivering 1,000’s of Business Reviews and Loans, 90% of traditional businesses are going to fail if they don’t change.


You’re not investing in the new world. You’re not providing what your customers want…

They want to search you, hear you, understand you, hear your why and your story – research and find you… and then they will trust you and buy from you.

So  – business needs to realise failure is just around the corner, it’s just a matter of when.

You need to understand – selling isn’t selling, it’s education and stories – and Australian businesses are miles behind.

The good news is though, you can stand out from the crowd – because your competition sucks at it as well.

What to do?

Invest in your survival – overcome your negative outlook and limiting beliefs and Fight Back Like You Own It.

Transitioning from a pre-digital sales process and living in the analogue world, scared of changing from the old advertising channels that make you feel safe which I might add have already failed, and planning and implementing digital presence  and automation strategies, you can have a crack!

What is your one thing, your core promise, your unfair competitive advantage?

Who are you, why do you matter and what is your story?

Position yourself as the expert and win back your customers and forge new ones, because they want to join your tribe, not just pay a price you’re willing to bear.

Apply our Truth Model and set a vision that walks you through the journey so that you can Fight Back and thrive in tough times.

If this sounds like you and it’s something you’ve gotta do, then email us at info@staffleverage.com

Otherwise, if you’re more like a politician and resistant to change, we wish you all the best in the analogue world and hope that you find ways to survive which is like water slipping through quicksand.

Catch ya on the flip side.

By John Mackenzie – Founder & CEO of Staff Leverage, NT Digital and JohnMac Digital emotional


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John Founder CEO

Hello There, I’m John Mackenzie! CEO at Staff Leverage. An Australian visionary committed to change businesses all over the world.

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